Structure your FAQs around common questions related to your industry, products, or SEO Anomaly services, and provide clear, concise answers. Voice searches are typically more conversational and longer than text searches. To capture this audience, integrate natural language phrases and question-based keywords (who, what, where, when, why, and how) into your content.
Quickly Review Content Structure
Let’s finish off with some SEO strategies, best practices, and tips to help you get the most out of your time. There are lots of schema types that apply to different types of businesses. You can learn more about schema & markup in our guide to schema for SEO.
Off-Page SEO Basics
In general, we turn to Google to find the answers to pretty much all of our questions. So it’s no wonder that business and website owners everywhere do what they can to make their information findable on Google. Which is exactly what SEO is—the practice of optimizing your content to appear higher within search results. Also, make sure that your business name, address, and phone number (NAP) are correct and consistent with other listings.
- Stay alert to any notifications or issues highlighted by GSC, as addressing these promptly can prevent negative impacts on your SEO efforts.
- I spoke with Olga Zhukova, a freelance SEO specialist at Olga Zhukova.com.
- So for people who are new to SEO, long tails are usually the best keywords to start with.
- Avoiding duplicate content is one of the most important SEO best practices to keep in mind.
Off-Page SEO Tactics
But those high CPC values tell me that those folks have SOME commercial intent. You can usually filter out a good chunk of keywords based on keyword difficulty alone. You can analyze keywords one by one or input up to 100 of them at once. Your first step is to figure out the keyword difficulty of each term on your list. But there ARE tactics that you can use to quickly choose the best keywords for you. And Google will use the content of that page to come up with keyword ideas.
After all, the terms in your URL represent a high-level overview of what your page is about. For example, for my guide to email marketing, my URL is /email-marketing-guide. All you need to do is write your keyword somewhere in the first 100 words of your page.