The tips in this guide are some of the best ways to improve your SEO. But if you’re looking for a more comprehensive list of tips, check out our complete SEO checklist. But there’s a video carousel at the top of the page where we don’t appear. As I mentioned above, just keeping an ear to the ground in your industry for relevant new terms, tools, products, and concepts is a good starting point. And as people will continue to talk about and write about DeepSeek over time, we’ll likely continue to attract some backlinks too.
Focus on answering possible questions related to the industry, write about the benefits of natural products, tips for clear skin, or DIY natural face products. On the other hand, long-tail keywords have less competition and allow you to build highly relevant content for your audience. Local SEO is an activity of improving local businesses’ visibility on search results.
Setting up for SEO success
These phrases reflect how people naturally search and how competitors are framed. The Ordinary baked them into every touchpoint including press releases, product descriptions, interviews, and influencer campaigns. Because AI models value research content so highly, they often surface these types of citations above more conventional brand messaging. Generative engines prioritize information that feels authoritative, and that includes data. But what’s interesting is that the data source doesn’t always have to be the brand itself.
- Run this audit at least once a month to keep an eye on your image SEO.
- Voice search has grown in popularity and will likely continue to do so.
- Half of the websites linked out to authority sites (like Oxford University).
- Instead of exploring the best water parks, someone wants to find a water park near them.
- Some of the best rank tracking tools out there can help you identify the pages ranking well for your keyword, like Ahrefs.
How to do technical SEO
That allows you to create content that fills those gaps, taking advantage of your competitors’ weak spots to outperform them in the search results. The tool will BHS Links even customize its recommendations to your website and industry. INK is good for keyword research, but it’s the keyword clustering feature that really makes it stand out. You can upload a list of keywords — which you can come up with yourself or pull from another tool — and INK will then group those keywords into topical clusters. From there, it will give you specific recommendations for each cluster that help you improve your SEO campaigns.
Optimize Your Images
Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy. SEO refers to search engine optimization, or the process of optimizing a website in order to make it easy to find via search engines like Google. As you add images to your site, make sure that people and search engines can find and understand them.
The task here is to take top-ranking pages for your keyword and look for the dominating type of content among them. The top three ranking pages and SERP features (People Also Ask box, featured snippet) will be most impactful here. To get a quick overview of the ranking difficulty of a keyword, look at the number of unique domains linking the top 10 ranking pages. The more linking domains, the harder it will likely be to rank because backlinks are still one of the most impactful ranking signals for Google. In this post, you’ll learn how to optimize your new and existing content for any keyword. Almost all companies invest in search engine optimization to grow their sales and revenue.